EVERGREEN AND WHITE LABEL CONTENT WITH REAL OLD SCHOOL PRIVATE LABEL RIGHTS! I strive to add products that have none of that modern mumbo jumbo, and our terms are easy to understand. This is true old school PLR which you can resell in your own shops, with full license or license of your choice.

Today I want to talk about PLR and how to spot the real thing, and why it will help you in your efforts to make a living! There are a lot of phony PLR sellers out there, sorry, it is the only word I can use to describe it. I started out in the PLR niche in 1995, and although I sidetracked and took alternative paths a couple of times, I am right back where I started, and the only thing that has changed, is peoples definitions, and misunderstanding of what the accurate terms actually mean.

PLR means that you get the full rights to edit and distribute a product. There is no need to credit the original author, all profits are entirely your own and you make changes wherever you see fit.

You will first need to buy the product from a seller before you can start doing this. The seller will be someone who is good at content creation but perhaps doesn’t want to do their own marketing. I will explain who and where to find the best, in my opinion, and how some sellers are misbranding and misunderstanding the term PLR, and how to spot and stay away from such sellers. If you are not aware of what you are purchasing because it is mismarked PLR, you will end up with a lot of unusable products that are for your, or your customers personal use only. This is not what PLR is, and the new generation of "plr" sellers, have confused the market, and cost many people a ton of money they did not have to waste. So with that said.... let's move on.

From the purchasers perspective, this means that you, as the customer of a PLR product, can buy a ready-made product and go about selling it as you please. More often you’ll find that the creator also packages in a lot of other extras to help you sell. That means they might provide you with a ‘ready-made’ sales page, ready-made email marketing messages… ready-made freebies that you can give away with your product and more!

The products themselves may also vary but they will be digital products, meaning the product is something intangible that provides value by offering information such as eBooks, which are simply large, book-length documents saved in PDF format in most cases. Other options are courses, video courses, audiobooks, software, reports, graphics, templates etc.

PLR can focus on nearly any niche, whether fitness, earning online, crafting, or almost anything else. The best strategy is to look for a niche that you are interested in, or one in which you already have established yourself as an authority.

PLR is an exciting niche and you should be eager to start getting involved with PLR products.
The most obvious advantage is that you won’t have to make the products yourself. If you want to sell an eBook for instance, then all you need to do is find the book you like, brand it (or not if your lazy lol) and then place a ‘buy now’ button on your website with a description of what you are selling.

You don’t need to be a fantastic writer, you don’t need to spend days or months writing a book, and you don’t need to handle things like editing the front cover or formatting the layout.
What’s more, is that the end product you’ll get to sell is likely to be more professional than whatever you could create yourself. Not to say your skills as a creator are not good, but put simply, a PLR product is a product that has been designed and created from the ground up by a team of experts (or an individual expert…); people who do this for a living and who know the market well.

These are people who have access to all the most useful tools for creating products and who know how to put something together that will get a response from audiences. This, of course, increases the likelihood that your product will sell and it improves your chances of getting a positive response from those who buy it.

Better yet, your sales materials are ready-made for you by people who truly understand the business and know how to write highly effective sales content that helps you sell quickly.
You still have to promote your own products, but using PLR in it's original state, with a few minor changes like your brand, saves time for you to concentrate on the important things like promotion.

Another benefit of not creating the product yourself is that you’ll be taking a lot less risk.
If you create a product on your own, or even commission the creation of a product, then you will spend hours of your own time or a lot of money in getting the product created. If your product then turns out to be a failure and no one buys it, you will have lost all of that time and all of that money.

Compared with selling PLR products, it should be a no brainer. With PLR you can launch a product and quickly start making sales. You can then take the profits from that and buy two new products or three, or four... 

If you buy a PLR product and start selling it and it doesn’t go well, then you haven’t lost much. A PLR product won’t set you back in most cases and because you didn’t have to invest huge amounts of time, you can simply pick up the pieces and try the next one, plus with PLR, you can take that same product, and "repurpose it" into a new product, blog posts and a number of new and different products, because THAT is the beauty of PLR!

Even better is the fact that you can choose products that you already know are selling well, which means that you can be almost guaranteed that the products at least have the potential to sell well. They’re already selling and the only thing that is changing is the website they are selling from. You are literally lifting someone’s tried and tested business and then dropping it onto your site.

There has never been a more straightforward way to make money, or one that offers better odds for you as the seller!

Types of Rights

Before you jump in, one of the first things you need to consider is the type of rights that you are going to be buying. This is important as getting it wrong could mean that you can’t actually sell the product, or you can’t edit it. This may or may not be an issue depending on your intended business strategy.
Below are a few different terms you need to familiarize yourself with in that case. Please keep in mind, you may have heard or read these terms recently on other websites, and they stated different permissions, or were confusing, and in some cases, even contradict themselves. I honestly am telling you, if you run across these confusing terms on a website, or they state differently from what I write below, RUN! Unless you only plan to "resell" what you are purchasing as "Personal Use ONLY " to your customers, I say again RUN! 

What I am telling you now, are REAL TRUE OLD SCHOOL terms for this business niche! If you see terms other than this, then; 

1: you have found what I like to call a new generation marketer, and you can be sure they are also new to the PLR niche too. 

2: you have found someone who also does not quite understand what PLR is really about. 

Most of these new creators I find are actually selling you "commercial use" rights, which simply means you can create with or even resell the products you create, but only for personal use. 
So below you will find License terms the way they are meant to be used and understood. 

These are:

Resale Rights / Resell Rights (RR)
First of all, resale rights (RR), mean that you have the right to resell the product. This is pretty straightforward and does precisely what it says. However, this does not necessarily mean that you’ll be able to make edits to the product. You may be able to IF you have additional rights on top of the resale rights and you need to check that this is explicitly stated. In most cases, you’ll also gain access to some of the sales materials that the creator has been using to sell their products. 

Master Resale Rights (MRR)
Master resale rights (MRR) means that you not only have the right to resell the product but you also have the right to resell the rights. In other words, you can resell the product to other marketers so that they can resell it as well! Once again, however, you will still not necessarily have the right to edit the original documents/files, and your customers generally only get RR rights, or Personal Use Only (PU).

Private Label Rights (PLR)
Private Label Rights (PLR) is where the product becomes truly yours and without limit. Now you can not only sell the product and the rights but you also have the option to edit the product. That means you can put your name on it, you can put your company’s brand on it, or you can even change the very topic of the product or the conclusion. In most cases you can also pass on the MRR, RR, etc.  rights to the product. In other cases you may also be granted the ability to pass on the PLR rights as well. You can add you own license and set of rules, PLR is KING and this is what you should strive to find and buy.

This is exciting as you now get to sell something as though it were your own product, and that in turn means that your business gets the credit. It means you can change the product to better fit the niche you’re in, to be more appealing to your specific audience, or to align with your personal views and ideas.

Public Domain
Another type of product to look into is ‘Public Domain Content’. This is content that gives you all the same rights as PLR content but with one key difference: you don’t have to buy it! In order to resell or edit a book or video course that someone else has written, you first need to buy the license. That is what you are paying for more than the product itself. But with public domain content, the license belongs to everyone. People are within their rights to sell it to you but you are also within your rights to get it free of charge, as long as you can find it on your own.

Public domain content is simply content that no one owns – and thus everyone owns. It includes content that was published between 1923 and 1963 and which hasn’t been renewed or passed on. It also includes content that belonged to authors who have since passed away (though it normally takes 10 years for the content to pass into the public domain).
What this means, is that if you were able to get your hands on a very old manual explaining a subject, then there’s no reason you can’t edit it slightly and resell it! Just make sure that the content is not too badly out of date.

Personal Use Rights
If something is available only for your own personal use, then that is described as personal use or (PU) (PUR - Personal Use Rights). 
This is where you must be the most diligent, if you do not want to waste money on MIS MARKED PLR products, when the end result can only be used as PU!!!!!!! 
This is at this moment in time, My Biggest Pet Peeve!!!

In short, you should be looking for Properly Defined PLR in all cases when considering the products you want to sell!

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